Wednesday, February 26, 2003


Fox announced plans today to unleash a second installment of mega-hit "Joe Millionaire". This should not come as a shock to anyone. Although logic would dictate that the sly network could only pull of the gigantic prank once, the ratings were just too damned good not to try it again. The finale scored numbers in the same league as the Academy Awards and propeled Fox to a surprise sweeps win in the coveted adults 18-49 demographic. They have to do another one. If they don't, it would be the equivalent of a movie studio failing to make a sequel to a huge summer smash that screamed franchise. It would be like riding Space Mountain for the first time and never going on it again. It would be like going through the drive-thru at Taco Bell at three in the morning after a night of serious partying and only ordering a single beef supreme chalupa.

Now, if they can somehow manage to cast some interesting people, hire a talented editor, and dream up a more clever twist, "Joe Millionaire II" might be worth watching.

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